Snapshot:

Residential Capital Partners, a private lender specializing in fix-and-flip and long-term rental loans, partnered with us to align their sales, marketing, and operational systems for growth. With a strong reputation and a high-touch approach to lending, they needed a comprehensive solution to enhance efficiency, improve borrower experience, and support their internal sales teams.

We began by developing detailed customer personas and a sales playbook with real-world lending scenarios to equip their team with clarity and consistency. From a tailored CRM sales process to an optimized Long-Term Rental loan application experience, we built out the infrastructure to support borrowers and streamline internal workflows. We also executed a full website redesign, API integrations, and delivered strategic SEO content, social media, and a robust analytics model to measure what matters.

Our work extended into a full suite of sales and marketing materials, enabling Residential Capital Partners to tell their story clearly, confidently, and consistently—online and in the field.

☆ AMA 2022 Award Winner ☆

Overview

• Customer Personas
• Sales Playbook & Scenarios
• CRM Sales Process
• SEO Content Creation
• Website Design & Development
• ***Loan Application Process and Management
• ***Marketing Materials
• API Development
• Measurement Model (analytics)
• Social Media Strategy

Website:

residentialcapitalpartners.com